Donors want to make investments, not gifts. They want to see a return on their investment, not in terms of a dividend but in terms of impact. They want to know that your organization has multiplied the impact of their gift into something even greater. You’ll find more fundraising success when you speak in terms of investments not gifts. Demonstrate to your donors how their $1m gift will have a $10m impact. When you do this, you’ll see more gifts coming in to support your organization.
